Case Study
Kitchen and Bath Fixtures Manufacturer
Services Provided
Project Overview
The Goal
A premium kitchen and bath fixtures manufacturer partnered with Our Internet Marketing Agency to scale its eCommerce business from $3 million to $10-20 million.
To meet the client’s lofty revenue goals, We revamped their social media campaigns, enhanced and expanded category-focused pay-per-click (PPC) advertising efforts, implemented a link building strategy and collaborated on content creation for collection pages.
Our multi-faceted approach resulted in an impressive 358% growth in paid social sales and a staggering 15% year-over-year (YoY) growth in organic sales.
The Results
Growth That Moved the Needle
Our strategic campaign implementation drove significant growth for the company, improving its digital marketing performance across multiple channels.
Search Engine Optimization
Organic Growth
From September to November 2024, We observed a solid year-over-year improvement. Organic traffic has grown by 29%, while organic eCommerce revenue has risen by 15%. Additionally, organic keyword rankings on the search engine results pages (SERPs) have increased by 14%. Organic keywords in the top 10 positions have also increased from 6,403 to 7,645, a 19% boost within only three months.
Year over year report also revealed notable SEO improvements:
PPC Advertising
Paid Search Growth
Our team set up Dynamic Search Ad (DSA) campaigns to collect data on a wider range of search terms. Our PPC experts also tested and optimized bid strategies and ROAS targets. This resulted in:
Paid Social Media Advertising
Paid Social Growth
Our more granular targeting approach and tactical conversion optimization resulted in a massive increase in the client’s total conversions and the rate of conversions per ad served.
Our paid social team had the opportunity to test new promotion campaigns and new segmented catalog categories. Within only three months, We have seen significant improvement in the client’s ad performance.
The Execution
Our Strategy
As a high-end kitchen and bath brand, the client faced stiff competition. Our experts implemented targeted SEO and paid advertising campaigns to enhance the company’s online visibility.
Our strategies involved:
Search Engine Optimization
Our SEO experts conducted a thorough campaign audit to assess the client’s site performance and identify opportunities for further optimization. Using this data, we executed a comprehensive link building strategy which helped increase the client’s domain authority and search rankings. We also developed SEO-optimized content for collection pages, ensuring key products and categories were easily discoverable through search engines.
PPC Advertising
Our Team identified high-intent keywords and refined audience segmentation to ensure the PPC ads reached potential customers at the right stage of the buying process. Within the first two months, the team successfully scaled up PPC ad budgets, achieving rapid growth while maintaining strong efficiency metrics. The focus on high-converting search terms helped the client maximize its paid search impact and sustain consistent revenue growth.
Paid Social Media
Our social media experts launched highly targeted paid social media campaigns to increase brand awareness and drive conversions. Additionally, We introduced follower growth campaigns to expand the company’s social media presence and enhance engagement with potential customers.
One of the major challenges identified was lead tracking accuracy, as the client did not fully trust its existing analytics tools. To resolve this, We implemented direct lead sign-up campaigns, ensuring all leads were accurately attributed and counted directly within the platform. Doing so not only reassured the client but also improved tracking reliability and conversion optimization.
With Our Team’s expertise and data-driven approach, the client is well-positioned to achieve its ambitious revenue targets and continue its upward trajectory in the premium kitchen and bath market.
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